Phab’s founders

Steven Hall - Chairman of Phab Media


As a highly trusted broadcast and multi-media executive with extensive international experience in leadership, corporate strategy, commercially driven development, monetisation, traditional and new media content development, branding, marketing and advertising, Steve has been at the helm of a wide range of successful media enterprises in Europe and the Middle East. He has a proven record of leading complex companies, managing substantial strategic challenges within a rapidly changing media environment, exceeding stakeholder expectations through re-organisation, expansion, development of new lines of business and increasing shareholder value.

Tracy Payne - CEO Phab Media


Tracy is an Emmy and multi-Promax Award winning Producer/Director and Broadcast Executive with extensive experience in production, branding and marketing across platforms, countries and languages. Her work has been seen by millions worldwide. She has been a central management figure in the launch of many successful International Television Networks and Media Enterprises, has several original television series in her list of credits, has trained multi-national staff and taught Media Studies at the University level.